Bell & Ross
In the beginning, a team of watch designers and aeronautical control panel specialists joined forces with one project in mind: to create timepieces perfectly suited for professional use.
Their goal: to be part of the great Swiss watchmaking tradition while meeting the demands of men facing extreme situations - Then came the birth of Bell & Ross.
Bell & Ross draws its inspiration from the history of aviation and the military specifications that accompany it, each time carrying out a technical or visual feat to produce an instrument of the highest quality.
There are professions where one must withstand extreme temperatures, undergo violent accelerations or resist dangerous pressures.
Bell & Ross analyses these extreme events with those who experience them: astronauts, pilots and bomb disposal experts and divers.
Professionals for whom a watch must not only be a tool to assist them on their missions, but also a constant ally.
To ensure that a watch perfectly meets the expectations of its users, Bell & Ross gathers experts with complementary know-how to achieve a single objective: to create a utilitarian watch. Professional users, designers, engineers, and master watchmakers combine their expertise and experience following the same motto: the essential is never compromised by the superfluous.
Bell & Ross watches meet four basic principles: legibility, functionality, precision and reliability. Thus, every detail has its purpose, its function. This technical precision is expressed through pure lines and timeless elegance.
Bell & Ross’ reputation is built on the legibility, water-resistance, functionality and precision of its precious timepieces. They show unique watch-making expertise while satisfying the strictest professional requirements.
It is in Switzerland, in the production facility at La Chaux-de-Fonds, that master watchmakers conceive, assemble and fine-tune each Bell & Ross timepiece. Their art and craftsmanship come alive in each precise measurement and in the strict quality controls and attention given to each step of the process, however complex the mechanism.